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How do cinemas tackle competition, increase occupancy, and make it worthwhile for moviegoers to visit them more frequently? They have to hold their guests’ attention in new and interesting ways. The biggest differentiator in staying ahead of your competitors is the exceptional quality of your service.
So what can a cinema do to:
We pitched the idea of the Unlimited Movie Pass to Reel Cinemas, an Emaar Entertainment enterprise in Dubai, and they were immediately interested.
As the name suggests, an unlimited movie pass/card gives moviegoers the ability to watch an unlimited number of movies. Reel Cinemas, a chain based in Dubai, UAE (it also has a multiplex in The Dubai Mall, the world’s largest mall), recently launched the Middle East’s first Unlimited Movie Pass program, proudly built by us at Influx.
Our take? It’s a step in the right direction!
The Unlimited Movie Pass was the first such program in the Middle East. We built and delivered it in a record span of one month.
