The client

The Formula is a nutrition and fitness company, that treats each client with personalised diet and fitness recommendations.

The challenge

The client wanted to revamp their website and have it up and running in ten days, before a conference they were due to attend in Manhattan, NY.

We got creative

Upon the client’s suggestion we incorporated a few icons from the interior of company into the site to create a similar look and feel and induce a sense of familiarity when a client visits the place.

Since the programme which The Formula offers does not focus on any specific condition and is personalised based on individual requirements, the revamped website focuses on various testimonials or “transformations” of their clients. Influx also supported them by shooting and editing the videos of these testimonials.

The founders of the company were very appreciative of the overall outcome of the website. We are also in the process of developing mobile apps for The Formula on Android and iOS.